Drivemaster Golf - an up-and-coming indoor golf company, needed a creative agency to help establish its overall brand identity and design system. The emerging recreational golf company wanted to establish its branding across channels to solidify its market presence and stand out in the industry.
Parke Studio worked with their team to create a custom and accessible look and feel that would engage their demographic, but also offer a new take on conventional branding to grow visual engagement and conversions. Parke's strategy centered on vibrant colors, dynamic patterns, and intuitive layouts.
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Building a company logo is a fundamental step for brand identity, as it becomes the recognizable identifier. Parke Studio designed varied conceptual iterations for the Drivemaster Golf team to mull over, and ultimately selected the logo design that intersected a modern feel with retro influences - setting a definitive direction for the brand's visual identity.
The logo variations were also designed to be translated seamlessly across materials such as scorecards, merch, marketing collateral, and social media assets. The design cleverly incorporated golf-related imagery without being too overt, such as cups and pins, immediately communicating the brand’s focus to viewers, while the use of Buinton typography added a vintage charm. Additionally, a simplified logo variant featuring a stylized ‘D’ intertwined with a golf pin was developed, further solidifying the brand's unique identity.
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